Uhygge

Uhygge (oo-hoo-guh) - the opposite of the traditional danish sense of comfort and contentment.

Discontent and discomfort happen whether we like it or not, and sometimes just being in that moment is the best we can do.

Hygge is the Danish word for coziness or contentedness. It is an increasingly popular lifestyle trend in North America, marketed as the “Scandinavian secret to happiness”. This book looks at the way this idea is sold in terms of lifestyle curation on social media and publishing. I am contrasting “hygge” with it’s opposite “uhygge”, which means spooky or unsettling. The following content was created entirely in the limited space of one home.